Chipotle’s Scarecrow video and game app is an effort to influence your decisions and emotions. If you haven’t seen the video, you can view it here:
The video went viral with almost 6 million views on youtube and received wide critical acclaim for the video production quality.
Human beings make decisions based on emotions. Chipotle’s Scarecrow is a classic attempt at generating an emotional response in individuals that will lead to buying decisions that are favorable to Chipotle. The rebuttal videos and commentaries are attempting to generate emotional responses that will lead to buying decision that are unfavorable to Chipotle.
Where do you stand? Is Scarecrow unethical, or is it exactly the same as any other type of marketing we are exposed to everyday?